Ian Fleming’s James Bond is back. Not that he’s been away. The films have been a feature of popular culture since the 1960s and the books kept coming even after Fleming’s death in 1964. But now he’s seriously back. Only diehard fans will have even heard of these, let alone read them, so why all the fuss over Faulks? The biggest marketing campaign since the last Harry Potter aside, it is because he scored big with his World War 1 saga, Birdsong, and his name on a Bond book is going to attract readers well beyond the fan base.