Watching football on television, one crowd celebration looks pretty much the same as any other. The ball hits the back of the net and, as the commentators say, the crowd goes wild. In England, the reaction of many supporters to a goal being scored in a FA Premier League match is almost feral. Row upon row of apparently civilised, coherent and, in some cases, educated people, suddenly leap up from their seats, faces contorted with unbridled emotion. They clench their fists and repeatedly punch the air, and they generate an astonishing noise from the depths of their soul, or perhaps of their beer belly, that can only be described as primeval.