Three Cities takes over Imvubu Lodge

2013-12-13 00:00

THREE Cities Group has acquired the three-star bush and beach getaway, Imvubu Lodge in Richards Bay.

Formerly owned by the Protea Hotel Group, Imvubu Lodge will be formally inducted into Three Cities’ lifestyle hotels and resorts on December 1, 2013.

It is tucked away in the greenbelt zone on the corner of Krewelkring and Hibbard Drive, Meerensee, and is 160 km north of Durban and 20 km from the Richards Bay airport.

Three Cities managing director John Creighton said they were excited to be part of a rapidly growing and developing tourism location.

Once a small fishing village, Richards Bay is today considered the industrial and tourism hub of the city of uMhlathuze.

Occupying 37% of the 796 square kilometres of municipal area, Richards Bay has been earmarked by the government as a growth and development node.

It is home to many industries.

A spokesperson for the municipality said they were pushing hard to change the perception of Richards Bay just being known as an industrial town, to one with summer all year that also had a lot to offer in terms of tourism.

Projects such as beach upgrades, an upgrade of the waterfront complex and possible recreational uses for Naval Island were being considered. “The lodge is centrally situated to a hub of a variety of outdoor activities [and] is also perfectly situated to provide guests the unique experience of industrial tourism, one of the main attractions to Richards Bay and a first of its kind in the tourism industry,” said Creighton.

Visitors can go on tours around the factories and plants, learning how they operate, he said.

Three Cities Imvubu general manager Ina-Marie Garcia said Imvubu Lodge felt strongly that there was a need for a direct and hands-on approach required in the business of serving guests.

“We were attracted to the ‘boutique style’ management and marketing process offered by Three Cities Group,” she said.

Three Cities Imvubu Lodge features 47 chalets from standard to scenic lake views, and guests have a self-catering option or can enjoy on-site fine dining in the Reeds restaurant.

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