Travel: local firm a winner

2009-01-27 00:00

Durban-based City of Choice Travel and Tours has won the Provincial Emerging Tourism Entrepreneur of the Year (Eteya) award for KwaZulu-Natal.

The luxury travel company’s five directors all hail from Pietermaritzburg.

City of Choice specialises in exclusive wellness destinations and authentic cultural experiences for up-market travelers. The company won the FNB Enablis business plan competition in 2007.

“We have a customer-orientated team who deliver a knowledgeable, dedicated and professional service … We have set our sights on being the undisputed operator of choice in our niche of exclusive wellness and luxury travel around the country,” said CEO Brenda Roopa.

Eteya has identified more than 300 tourism-related small, medium and micro enterprises in the past eight years. About 60% of them are owned by women.

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