Up among the major events

2013-07-06 00:00

WITH hordes of tourists flooding Durban this weekend for the Vodacom Durban July, KZN’s economy will get a major boost.

Besides buying tickets for the actual event, money will also be spent on travel, accommodation, food and beverages.

Figures from a study based on last year’s Durban July show that 25% of people who came for the event stayed for three nights or longer.

Even locals attending the Durban July will be shelling out cash at parties and spending money on food, drink and gambling.

According to Dave Macleod of Gameplan Media, bets at the Durban July account for over R200 million, with around R110 million wagered on the totes nationally.

Durban Chamber of Commerce CEO Andrew Layman told Weekend Witness that the Durban July ranked up there among the major events.

“Unlike some big events, it is directly associated with Durban and happens annually. This makes it iconic,” Layman said.

There was nothing holding the event back and preventing it from growing.

“There is a clamour for tickets and a very noticeable buzz this year.”

He understood that it was impossible to get a flight to Durban yesterday afternoon, he said.

“Last year’s figures show that the event is getting increasing support from those outside KZN.

“This is exactly what we need; Gautengers making their way to Durban for a weekend or longer.”

Hotels were full of out-of-town visitors, and according to last year’s figures, they stayed for a few days more, which meant a lot of business for the hospitality industry.

“Gateway and Pavilion will be very busy over the weekend, not to mention the beach if the weather is good,” he added.

Lihle Dlamini, the spokesperson for KZN Tourism, said she was pleased that the event was held in the province.

“It is one of the biggest events that we host.”

The event was projected to draw around 65 000 people and would have a huge economic impact on the province in the region of R200 million.

“Accommodation is fully booked and people who sell food will also benefit.”

The general manager for Tsogo Sun, Samantha Croft, said their hotels were fully booked.

People started arriving yesterday, and were booked until tomorrow.

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