Vodacom in campaign to curb texting and driving

2015-04-01 00:00

A CELLPHONE service provider has launched an initiative to curb texting and driving.

Vodacom’s W8_2send — pronounced “wait to send” — encourages South Africans to pledge to never text while driving.

The campaign is aimed at creating as much awareness of the dangers of texting while driving as possible and uses social media to spread the message.

“We wanted to find a way to engage as well as educate South Africans around the dangers of texting and driving,” said Vodacom’s chief officer of corporate affairs Maya Makanjee.

Making a pledge involves visiting www.w82send.co.za and pledging via Facebook post or a tweet on Twitter.

By yesterday afternoon, the campaign had just under 800 pledges.

The website also includes a game, safety tips and advice on how to operate devices hands-free on different platforms.

“Most South Africans are aware that texting while driving is unsafe, but what they often don’t realise is just how dangerous it is. According to Arrive Alive, studies have suggested that texting while driving is even riskier than driving under the influence of alcohol or drugs.

“The W8_2send game is an engaging way to demonstrate this

“Its purpose is to create a memorable experience that will make people think twice before they tweet, post or text on the road,” said Makanjee.

The network is now engaging other industry stakeholders and the government to become partners in the initiative.

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