‘Vuvuzela Day’ at Tourism Indaba

2010-05-11 00:00

THOUSANDS of people gathered at the Albert Luthuli Convention Centre (Durban ICC) yesterday for the third day of Indaba, South Africa’s annual tourism and marketing event organised by South African Tourism.

This year has seen the event place a significant focus on South Africa’s hosting of the 2010 Fifa World Cup, with World Cup paraphernalia on display all over the Convention Centre.

It was “Vuvuzela Day” at Indaba yesterday and delegates were encouraged to gather outside the Convention Centre for a group effort of vuvuzela blowing. Vuvuzelas and South African flags were distributed to those who atten­ded the gathering at 12 pm, when they blew their vuvuzelas for one minute.

SA Tourism’s chief marketing officer, Roshene Singh, said the united celebration was an appropriate way for the tourism industry of South Africa to portray its excitement about the World Cup.

“The South African tourism and travel industry has much to be excited about,” Singh said.

“It’s about to host the world to one of its biggest celebrations of the human family. It’s going to be the focus of almost limitless positive global publicity.”

Since Saturday, tourism agencies, companies and services from across South Africa have been showcasing their products at the exhibition.

South African Tourism global events mana­ger Sugen Pillay highlighted the importance of Indaba. “South African Tourism has been very involved in trying to get the tourism sector mobilised ahead of the World Cup,” he said.

“The whole objective of an event like Indaba is to help make South Africa an immaculately hospitable destination.”

“We will be hosting foreign visitors from all over the world and we would like these visitors to talk about South Africa positively when they leave, so that more people will come.”

Pillay explained that South African Tourism has also produced a “welcome booklet” that teaches those involved in the hospitality industry to make foreign guests feel most welcome.

Tomorrow is the final day of the Indaba.

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