Winter chills: Heaters selling like hot cakes

2011-06-06 00:00

THE last few weeks have seen Pietermaritzburg residents pulling out their winter woolies and swarming to electrical appliance stores to arm themselves against the plummeting minimum temperatures.

Over the last week and a half, there has been a definite spike in sales of heaters and electrical blankets. “There has been around a 20% increase in heater sales,” said Kevin Gounden, manager of the Pietermaritzburg branch of Hirsch’s. His store is not the only one to be hit by the stampede of half-frozen Maritzburgers.

“There has been a sudden movement of heaters and electric blankets due to the cold weather,” said Kay Makan, owner of Kay Makan electrical stores. “It’s earlier than usual. Normally the increase only starts in June. We’ve experienced a 25% increase so far, as early as May.”

In fact, Kay Makan and Hirsch’s increase has been mild compared to that experienced at Blomeyer’s. “At the start of the cold spell we noticed an increase starting. There has been a 90% increase in heater sales over the last two weeks,” said Ian Blomeyer.

Despite the number of frostbitten customers these stores have already fended off, they are bracing themselves for a further onslaught. “If the weather remains cold, our sales should continue to increase,” said Gouden. Makan added: “I see the sales continuing due to the cold winter that has been predicted.”

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