‘Witness’ salesman makes his customers’ day with his good cheer

2009-09-16 00:00

“WHEN I wake up in the morning I just tell myself to behave like a crazy person to do my job and make sure it goes well,” says Lucas Dlamini, a Witness newspaper salesman whose cheerful demeanour has earned him rave reviews among his customers.

The popular Dlamini (21), who originally comes from Newcastle, also acts as a “part-time traffic officer” and is said to be a daily delight for the many motorists who purchase their morning Witness newspaper from him at the corner of Taunton and Roberts roads in Wembley.

Many motorists there say he brightens their mornings.

Dlamini described the accolades he has received as a feather in his cap. He said that since he started his job in December last year, he has enjoyed every moment of it. “I love doing this job. Waking up in the morning, I brace myself for any adventure because doing the job is fun.”

He said the reason he is so popular is that he understands that his job is about people who expect a good and cheerful service when they deal with him.

“Even when there are times that I am not feeling good, I know that people will respond much better to me and what I am doing if I smile and am cheerful.”

Dlamini, who sometimes “plays traffic officer” at the intersection to assist motorists when the robots are not working, said a lot of people appreciate that service as well. “I have always wanted to be a traffic officer,” he said. “Whenever the robots are not working, I control the traffic and help the motorists so they can get to work early.”

The motorists in the area complimented Dlamini for his cheerfulness. Mike Smith said “the cheerful attitude of your street seller makes me feel guilty at not buying from him.

“If my wife wasn’t a Witness employee who gets a staff copy, I would certainly pay a bit more and buy from him even though subscription is much cheaper.”

Dlamini’s employer, Witness street seller contractor Segie Naidoo, commended him for providing a sterling service, saying the vendor knows his job and does not need any supervision doing it.

“People are very happy with him. He knows the paper will not sell itself so he does acrobatics to get attention and sell the paper,” said Naidoo.

In recognition of Dlamini’s sterling efforts, The Witness rewarded him with a DVD player.

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