World Cup theme dominates fashion event

2009-11-30 00:00

THE talent within South Africa has emerged and the future of fashion is buzzing with optimism and creativity.

That’s what fashion industry stalwart Priscilla Bhika believes after the latest offering of her School of Fashion Style Awards held at the Winston Churchill Theatre this weekend.

Bhika launched her fashion academy, the School of Fashion Design, in 1965. Over the years, this has grown to become one of the top fashion colleges and producers of home-grown and proudly South African designers.

A dominant theme in the latest offering of her well-received Style Awards was fashion design in anticipation of the Soccer World Cup, says Bhika.

Thirty-five designer collections were showcased in the packed auditorium.

Describing the atmosphere, she said it buzzed with fashionistas from across the country.

“We even had professional footballers blowing on vuvuzelas as the models strutted on the ramp in their sporty, inspired clothing.”

Bhika said that more than 7 000 designers have been trained in the 44 years of the school’s existence.

“Some of those designers have grown into a vibrant and creative community of established SMEs [small, medium and micro enterprises]. Others are actively exploring the export trade and others are focusing on the local market for the distinctive South African signature we enjoy,” she added.

We had celebrities and designers from all over … enjoying the best of Pietermaritzburg fashion with us.

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