Cape Town – Grocery chain store Spar is using PJ Powers' name in new advertisement for their TOPS liquor stores without her permission.
In a post on her Facebook page on Monday, her manager posted two photos of Spar advertisements using the following tagline: "Grab a drink and show off those PJ Powers."
See the ads below:
PJ’s manager, who commented on her behalf on Facebook, revealed that PJ is not impressed by these ads as she is a recovered alcoholic who has "not drunk for five and a half years".
"Those of you who know anything about addiction will know that this is a massively courageous journey that takes daily focus and application. She has made her alcoholism public because that is who she is - she is a transparent and authentic person which has shared the ups and downs of her life," the post reads.
According to the post PJ has not given permission for Spar to use her name and she is not okay with it. She is "deeply offended and upset by these ads" as they are liquor ads and "alcoholism nearly killed her".
PJ's manager is calling on the public to send photos of the ads to them via e-mail - Bookings.PJPowers@gmail.com - if they are spotted anywhere so they can deal with this legally.
Spar is yet to comment after Channel24 reached out to them via e-mail.