The ad shows chefs painstakingly using sesame seeds to spell out a special message in braille on the tops of burger buns.
Touching moments occur when the braille burgers are served to unsuspecting visually impaired persons and their surprised reactions are recorded.
The ad started trending on Twitter on Wednesday, with the social network buzz mostly filled with praise for the campaign.
In the ad Wimpy states that the idea behind creating awareness about their braille menus was to let people know that Wimpy is a place where "everyone can feel at home".
Watch Wimpy's clever braille burger campaign here: