5FM DJ Thando Thabethe new NIVEA Brand Ambassador

By Drum Digital
04 September 2014

Thando Thabethe to be brand ambassador for NIVEA South Africa campaign.

Up-and-coming 5FM DJ, Thando Thabethe will lend her vibrant personality and natural beauty to an exciting new campaign.

She's made a name for herself as a DJ, actress and TV presenter and now she is thrilled to add another feather to her cap: Named as NIVEA Brand Ambassadress in South Africa – a first for Beiersdorf SA.

Beiersdorf Marketing Manager, Ella Mthethwa said the company’s decision to appoint Thando was because she "is a talented rising star who is true to her natural African beauty and whose vibrant and energetic personality visibly radiates from within. Thando understands that natural beauty starts with healthy skin and she is committed to taking care of her skin.”

NIVEA Daily Essentials campaign, called “secret to healthy skin”, is aimed to bring NIVEA Daily Essentials closer to its consumers in South Africa. Women feel their most beautiful and confident when their skin is healthy and radiant.


However, only 10% of women are completely happy with their skin. The “secret to healthy skin” campaign aims to help young women understand their skin better and equip them with reliable advice and product solutions to enhance the natural beauty of their skin. NIVEA supports women with products inspired by nature, to help them to achieve this.“We want to support and inspire young women to feel more beautiful and confident.

While Thando is a well-known personality and true beauty, she’s also just a regular woman. Like most other women, she doesn’t wake up to perfect skin every day and her skin needs the right products to keep it looking healthy.

"We are excited to have Thando supporting us in our new campaign and helping us to connect with women in a real and meaningful way,” said Ella Mthethwa.

Consumer interaction with “secret to healthy skin” campaign Thando will have a strong presence throughout this campaign, particularly through a special 13 week-long feature on SABC 1’s, The Link commencing 10 September – 03 December 2014. Thando's just as excited about her new gig:  

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