9 January 2014

By Drum Digital
06 January 2014

The latest issue of DRUM.

THE local entertainment industry is now firmly in the region of billions of rands and set to grow annually. At the forefront of this boom is our television sector.

The South African film and television industry contributes around R3,5 billion a year to the country’s economy, according to a 2013 study conducted by the National Film and Video Foundation, an agency of the Department of Arts and Culture.

As with all sectors, for this particular industry to grow, the talent that feeds the content must be well looked after. This can only be done if there are enough good shows commissioned for which they can be hired. That is why we applaud local content channels Mzansi Magic and e.tv for the variety of quality shows that we now see on our screens.

Long gone is the SABC’s monopoly on content, as viewers now have a choice of which shows to watch and when.

One of the shows that has pushed the creative envelope to new heights with its sensational and provocative story lines is Isibaya, which is broadcast every Monday to Thursday on DSTV channel 161, Mzansi Magic.

Not only does the telenovela authentically capture the essence of running a successful taxi business, it also pays tribute to the rural dimension that makes the lives of many black people complex but also rich and multifaceted.

This is why I think the show is so successful: the producers have also captured what it means to have money in South Africa today without shying away from the dark truths that sometimes accompany our material success.

Speaking of success, it gives us a great pleasure to bring you our “most beautiful” list. After weeks of work by the team, we proudly present our selection of the most beautiful people of 2013.

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