Bonangs contract renewed as Lifestyle's Brand Ambassador

By Drum Digital
07 February 2012

Radio & TV personality Bonang Matheba is the official brand ambassador Lifestyle for the second time in a row.

Lifestyle introduced the Carry Yourself with Confidence campaign in various disadvantaged schools to address challenges young women face and uplift them.

This campaign was introduced due to young women’s need for guidance and advice as they go through life’s challenges such as body changes to relationships and social pressures.

“Many young women do not have the guidance and advice that they need to be able to work through these life changes,” comments Amanda Dlamini, Brand Manager of Lifestyle.

“The upliftment of young women is something I am very passionate about and I am thrilled to be the brand ambassador again this year and hope to make an even bigger impact with Lifestyle and the Carry Yourself with Confidence campaign,” said Bonang.

Bonang will be working along Psychologist Debbie Bright and Gynaecologist & Obstetrician Dr Lalloo who show just as much passion and enthusiasm about this initiative.

“To be able to reach out to these women by either making them comfortable, being able to reassure or help solve their problems, makes me excited that I will somehow be making a difference to their lives,” said  Dr Lalloo.

Bright believes that young women need to be educated to know that they always have a choice.

“What excites me most about working with Lifestyle is the fact that I will be able to help inspire young women to acquire a deeper sense of self which will hopefully help inspire change,” expressing her excitement.

Lifestyle seeks to make a difference in helping young girls in disadvantaged areas overcome their circumstances. And it aims to continue to make a big impact on these girls’ lives on a bigger scale this year as well as adding even more value by introducing two esteemed experts to the brand.

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