He's on the ball

By Drum Digital
07 January 2014

He's a successful producer and talent scout, but now he can add Safa public relations magician to his CV.

TODAY’S interview is not about Sipho Sithole’s many  activities asproducer for stars such as Thandiswa Mazwai, Siphokazi, Zuluboy, Musa Mashiane, Cama Gwini or Pu2ma.

Now chief marketing and communications officer of the Local Organising Committee (LOC), Sipho is the voice of the Orange African Nations Championship, South Africa 2014.

“People say I’m schizophrenic,” he smiles.

“The fact is that I seem to be the perfect fit for roles that combine business strategy and the creative side.

I guess I’m a cultural activist who is held hostage by the corporate world.”

Read more in DRUM - 9 January 2014

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