Kanye ditches Nike for Adidas

By Drum Digital
26 November 2013

Rapper Kanye West has a singed a deal with Adidas, ending a long partnership with Nike.

During his Yeezus Tour, Kanye declared to the crowd “I signed my deal a week and a half ago.”

In an interview with MTV Kanye confirmed that he's ending his long held partnership with Nike to ink a deal with shoe rival Adidas.

He thanked Nike for giving him a "bigger sandbox to play in" in the form of two collections, however the Yeezus rapper said Nike never offered him royalties because he's not a professional athlete.

The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah," he said, "But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter."

And besides the financial aspect, he said he wants a company that will appreciate his fashion sense and his status as "the Tupac of product."

- DRUM Reporter

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