Lehasa's the new face of JOOP! Homme

By Drum Digital
17 October 2014

He's masculine, sensual, talented and has landed the role of Joop! Homme's new brand ambassador.

Katy's Palace Bar in Kramerville, Johannesburg, was the perfect venue for the big reveal where last year's ambassador - Maps Maponyane - came out to show support.

Born in Welkom, raised in Kroonstad, schooled in Johannesburg and qualifed in Cape Town Lehasa's star is clearly on the rise.

He's also been named one of SA’s Sexiest Men by Cosmopolitan magazine and has released a single, proving to be a multi-faceted artist.

"I'm so excited to be a Joop! man and cannot wait to represent the brand with pride," he said last night.

Female DJs Ms Cosmo and Vinyl Angel ensured the crowd had a great time and the gorgeous Nomuzi Mabena was the evening's hostess.

The agreement with Joop! Homme fragrances marks the first time that Lehasa crosses over into the fragrance market.

Photos: Sibusisiwe Nyanda

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