Mandela Bridge to turn pink for cancer month

By Drum Digital
21 September 2016

Nelson Mandela Bridge will shine bright pink in October in a worldwide campaign to raise awareness about Breast Cancer.

Johannesburg residents should not be alarmed when they see Nelson Mandela bridge shining a bright pink light from the end of this month until October.

This is part of a breast cancer project that will be taking place in various cities around the world, lighting notable landmarks to draw attention to breast cancer.

This is not first time the bridge has been lit as the City of Johannesburg was involved in a similar campaign in 2012.

The project has been initiated by cosmetics brand Estée Lauder.

The companies general manager, Loren Dryers, says South is ranked 50th on the World Cancer Research Fund’s list of countries with the highest cancer prevalence rates.

“Our message is to be mindful of risk factors that include family history susceptibility to the condition; age and genetics, because, as many as 10% of cases are thought to be hereditary,” he says.

Dryers adds, “Lifestyle such as the consumption of alcohol and obesity after menopause is linked to the increase in risk.”

The Nelson Mandela Bridge is set to light up on Thursday, 29 September, and continue to shine pink until the end of October.

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