Mzansi to host 3rd Africa International Hair Extravaganza

By Drum Digital
31 July 2014

Bonang Matheba and Ghanaian singer and Mildred Eazzy Ashong will battle it out to see who will be crowned the best hair-styled celebrity.

All eyes will be on the Africa International Hair Extravaganza (AIHE) as some of Africa’s top celebrities, including Bonang Matheba and Ghanaian singer and Big Brother housemate Mildred Eazzy Ashong, battle it out to see who will be crowned the best hair-styled celebrity as this year’s expo promises to be bigger and better.

In its third year, the AIHE creates a platform for both the African ethnic hair industry and its consumers to meet and discuss brands and trends. It also aims to show the role ethnic hair plays on the continent in recognising its efforts to create jobs and alleviate poverty.

In September, the whole of Africa will be descending on Vodaworld in Midrand for a 3 day hair expo that will see experts determining where the hair industry is heading and identifying new trends. The expo kicks off on 12th September 2014 with the Ethnic Hair Conference where experts will be covering a wide range of topics from beauty to business as well as regulations surrounding the hair industry. Seats for this day are limited to only 100. The 13th and 14th September will showcase new trends in ethnic hair while sharing ideas and tips with consumers on hair well-being.

mildredeazzy Mildred Eazzy Ashong

Other big names to form part of the celebrity category in the African Hair Awards evening, includes Zambian beauty Petita Mwanza, reality star Dineo Renaka, The Link presenter Lerato Kganyago, Pearl Modiadie, actress Minnie Dlamini and Nigerian actress and singer Omawumi Megbele. Organisers have realised the important role magazines have played in the lives of the African women, providing them with news of the latest trends. They have thus added an award for the People’s Choice for Most Informative Hair Magazine.

Ms. Fatima Cele, founder of AIHE, says since the expo started three years ago, it has created a lot of debate in the hair industry. “And even some of the continent’s most popular magazines are following our footsteps and educating consumers how to best look after their hair.

“And while we have set the trend, we will continue to offer a platform for brands to educate consumers and uplift stylists from disadvantaged communities. Our second ethnic hair conference brings more topics and top speakers. This is all part of ensuring that all those involved in this R21 billion industry get the highest value information with the aim of leading the formalization of this industry,” says Cele.

Tickets for the expo are now on sale at Computicket. Registration can be done online.

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