Love what you do. The road to success is a hard one. But, according to Lisa King, owner of Brownie Points Inc. which sells gourmet brownies and holiday gift baskets, it's a lot easier if you're passionate about your business's purpose. "If you don't [love what you do], it's hard to be successful," she says. She adds that this helps you stay positive: "You need to maintain your optimism. Once it's gone, you're done."
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