R210m raised to feed the hungry

By Drum Digital
19 November 2013

Famous fast food restaurant chain Kentucky Fried Chicken (KFC) has raised R210 million to help feed the hungry.

South Africans from all walks of life have come together behind KFC’s 2013 Add Hope campaign, helping the fast food restaurant chain to tackle high levels of hunger among Mzansi’s children.

In a media statement KFC says a total of R3.7 million was raised by customers during October; World Hunger Month.

“This amount is part of the annual total of R23 million donated by KFC customers. KFC franchisee’s also contribute to Add Hope, with this year’s contribution totaling R23 million which will be added to the customer donations, reaching a cumulative total of R46 million for 2013. With R210 million raised over the past five years, it is clear that there is an on going level of support from South Africans for the Add Hope campaign,” said sponsorship and CSI Manager at KFC South Africa, Lauren Turnbull.

KFC uses its store network of over 700 stores to raise funds every day of the year to help feed hungry children.

DRUM Reporter

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