SAB welcomes ruling by competition tribunal

By Drum Digital
24 March 2014

South African Breweries (SAB) has welcomed the ruling by the Competition Tribunal which has found that the company did not engage in any anti-competitive behaviour.

The ruling follows a case of alleged anti-competitive behaviour brought by the Competition Commission which was heard by the Tribunal between 2010 and 2013. The case was the result of an investigation into allegations related to SAB's distribution system and pricing activities between 2004 and 2007, with the allegations having been referred to the Competition Tribunal in 2007.

SAB executive chairman Norman Adami said the company had always been confident that none of its practices were in breach of the law and that it had not engaged in any anti-competitive behaviour.

"SAB has structured its business to serve retailers and consumers and strongly believes that all businesses have the right to distribute their products in the manner that best serves their needs. We are most pleased that this has been recognised by the Tribunal," he said.

Adami said SAB strongly believed that competition is good for the industry as it results in greater choice, innovation, higher quality and lower prices for consumers. In addition, SAB fully supports the aims and objectives of the Competition Act.

SAB confirms its unwavering commitment to operating in a way that is pro-consumer and pro-competitive.


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