The Bold and the Beautiful moves to SABC 3

By Drum Digital
30 August 2013

The Bold and The Beautiful’s moves from SABC 1 where it ran for 23 years and will begin broadcasting on SABC 3 on Monday, 2 September 2013 at 6pm, the SABC has announced.

The Bold and the Beautiful joins popular and award-winning South African soapie, Isidingo, and the highly rated international drama, Days of Our Lives on SABC 3 to entrench the channel as home of top-drawer soap operas.

“We are on a concerted drive to make SABC 3 the home of quality soapies and this latest addition is an enhancement of our offering to viewers,” said Risuna Mayimele, SABC 3 Marketing Manager.

Since its premiere on 23 March 1987, The Bold and the Beautiful has become the most-watched soap in the world, with an estimated audience of 26.2 million viewers.

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