Young jewellers making it big in business

By Drum Digital
31 August 2016

It started out as a hobby but before they knew it, their hobby grew into a successful business.

By Nomzamo Ngcobo

When they started, they were only making bracelets and necklaces from loom bands (the bright silicone bands popular in schools). 

About a year ago, their mother Puseletso Modimogale (37) was selling their bracelets and necklaces to her colleagues for R2 to R5 each, and today, Lethabo (9) and Kemo Modimogale (11) from Groenkloof in Tshwane are proud owners of KL Jewelry. After seeing that her girls were making profits, Puseletso bought her daughters beads and they started making beaded necklaces and bracelets which they sell for R80 to R500 in their studio at their home.


Kemo and Lethabo say they love doing what they do. Kemo says, “Being in business has taught me that if I want something, I have to work for it and I’m enjoying it.” Puseletso says this business was purely her daughters’ idea, she and her husband Lloyd (41) who is also a businessman, are just led by their two girls to a direction that they want to take their business.

Puseletso tells us that the girls are only allowed to do their beadwork over the weekends and she doesn’t make an exception. Puseletso says they make business fun and they show the girls that anything can be turned into a business.

“To see them doing well in their business inspires me a lot. It helps them understand finance from an early age. They are now at a point where they understand that if they want something, they must budget for it and this will help them when they are older,” she says.

She adds that she would definitely advice other parents to allow their children to do what they love doing and to help them unleash their talents. Lethabo and Kemo also teach other children how to made beadwork. Puseletso tells us that this started when they had Lethabo’s birthday. She says children were excited about doing beadwork as part of the activities during the day and Lethabo and Kemo have been doing that when they go to parties.

Just like Lethabo and Kemo, Puseletso learnt about business when she was about 12 years old and she now owns Therapeutic Touch Studio which focuses on relaxation therapy. When she started, she was selling tea in a village. She admits that she was only selling tea as a way to go out of her home to meet her friends because her strict grandmother would not allow her to go outside.

And it was when she came home with profits that she realised that she was actually in business. Puseletso is also a business mentor at The Hope Factory South Africa, an organisation that offers holistic and strategic mentorship to equip business and individuals who achieve financial sustainability with the aim to support socially responsible economic growth and job creation; she is the founder and chairperson of WEY Foundation, an organisation that acts as a platform for people to unleash their potential and find their purpose.

Find Love!