Burger King SA teams up with Sasol

Cape Town - Sasol and Burger King South Africa have embarked on a joint initiative that allows Burger King SA to open stores within Sasol’s national fuel retail network.

It will include company-owned outlets as well as awarding franchising opportunities to current and potential Sasol franchisees.

The global Quick Service Restaurant (QSR) group launched locally in May this year.
 
“The agreement with Sasol allows us to position our brand across new channels and therefore expand our number of guests and restaurants in South Africa," said José Cil, Burger King Worldwide's president for Europe, the Middle East and Africa.

Burger King SA's CEO, Jaye Sinclair, said the deal supports the company’s growth strategy.

“Partnering with Sasol supports our rapid expansion plans and will enable us to increase our growth potential in South Africa over the next few years," he said.

The national roll-out will commence towards the end of 2013 and will further enhance our job creation initiative.
 
“This collaboration will allow two leading brands to leverage each other’s strengths and capabilities,” said Alan Cameron, managing director of Sasol Oil.
 
 “We are excited about the opportunity of being an exclusive partner to Burger King SA through our retail sites,” he said.
 
Burger King South Africa is a joint venture between Burger King Worldwide and Grand Parade Investments [JSE:GPL] (GPI).
 
Chairman of GPI, Hassen Adams, said there is an international trend of fuel retail groups partnering with QSR brands as this provides them with a point of differentiation and a competitive advantage.

Burger King Worldwide, founded in 1954, is the world’s second biggest chain of quick service restaurants headquartered in Miami in the USA.

- Fin24
 
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