South Africa ranked as the world's largest producer of Fairtrade wines, producing two-thirds of the world's Fairtrade wine.
In 2012, local production was 16.4 million litres, a 23% increase from 2011. Fairtrade Label South Africa expects this number to increase for 2013.
In fact, about 5% of SA's local wine grape production is Fairtrade certified.
The current 26 certified producers extend over 72 farms and employ 2 728 farm workers.
Including their families and communities, Fairtrade SA estimates that the sale of South African Fairtrade wine is a key contributor in the improvement of living and working conditions for over 14 000 people.
Fairtrade as a movement started in the coffee and banana industries in Africa.
The aim is to enhance the quality of farm workers’ lives by paying a premium for the crops they cultivate and harvest.
Premiums go towards funding projects decided by farm workers. For each bottle of Fairtrade Wine sold, 70 cents of the retail price goes back to the farm workers.