Young and blazing their own trail

2017-08-08 16:29
PHOTO: Supplied

PHOTO: Supplied

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When I walked into the Asoka bar and made my way through the restaurant I spotted the two young entrepreneurs I came to see.

Thebe Montse and Bradley Ndlovu standing by the entrance of their reserved lounge area for their ‘first Thursday’ event. The area was buzzing with people mingling and laughing amongst each other as they enjoyed a drink in hand.

Thebe and Bradley started their lifestyle events company, 4W Lifestyle when the duo noticed a market for private “niche events and marketing” in Cape Town outside of the regular club scene. They want to create “more cosmopolitan, high-end private events.”

Events co-ordination and brand marketing is their latest venture amongst many other things they have their fingers in.  Though entrepreneurship wasn’t always something they thought they’d get into, the two both recall how “resourceful” and “enterprising” they were whilst growing up.

Thebe, the youngest of the two (23) is a currently studying Politics, Philosophy and Economics. Very surprising considering his current business venture. As if that’s not enough Thebe also dabbles in digital marketing, which he describes as “someone who uses online platforms to generate revenue for themselves.”

Whereas Bradley (25) actually went into entrepreneurship whilst also pursuing a career in rugby. “My career in rugby did not work out as I had hoped , However, I always realized and trusted that I had a greater calling on my life. Event planning was always an interest of mine… I found though people might have their own individual set of goals, they are working towards a recognized common goal. And that was always to give an outsider a leisured and memorable experience.

Their advice to the up and coming entrepreneurs is to:

  • Do a lot of planning and weighing of pros and cons before you start out.
  • Have self-awareness.
  • Take calculated risks.
  • You need to know what you’re good at when deciding what to get into.
  • Be consistent in your work.
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