E-cigarette company berates media

2014-12-01 05:00


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Johannesburg - Electronic cigarette company Twisp has slammed the South African media over recent apparently negative reporting about e-cigarettes.

Describing the reports as "the feral media vs e-cigarettes", Twisp technical director Philip Bartholomew said the situation meant "there are lives at stake".

He said the recent reports dealt with a Japanese study that "claimed" there were 10 times more cancer-causing agents in e-cigarettes compared to regular tobacco.

"The reportage did not however identify that this was a single [unpublished] extreme case."

He said that if the findings of a different research project was applied in the country "48 000 South Africans could be saved each year", through switching to e-cigarettes.

Read more on:    e-cigarettes

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