Global green brands recognised

2013-06-12 14:01
Philips has built a set of solar powered floodlights in Cape Town. (Duncan Alfreds, News24)

Philips has built a set of solar powered floodlights in Cape Town. (Duncan Alfreds, News24)

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Cape Town - A global survey of brands revealed that motor manufactured to have the top green credentials.

According to brand consultancy Interbrand, Toyota, Ford and Honda commanded the top three slots in its Best Global Green Brands report.

Ford, in particular, jumped from 13th place in 2012 to demote Panasonic from second to fourth.

"What makes the annual Best Global Green Brands report unique and valuable is that it examines performance and perception in action," said Jez Frampton, CEO of Interbrand.

The survey highlights the impact of environmental awareness in business.

Energy costs

Companies seen to be "green" hope not only to secure cost savings, but also earn respect from consumers.

In SA, Vodacom and Woolworths have installed solar panels that have not only seen the firms reduce the running costs of their head offices, but also serves as an example of their commitment to environmental practices.

"We've got the stage now where we've saved about 27% on relative energy use from the benchmark we set in 2004 just through the efforts of our teams over that time," Justin Smith, Woolworths sustainability manager told News24 about the impact of the solar installation.

Renewable energy solutions are expensive, but they can reduce energy costs if managed correctly.

Vodacom insisted that it's R10m solar kit was an important aspect of its overall energy strategy.

"It's not a marketing exercise. Typically this installation here can feed the whole of the building and we even have excess energy we can put back into the grid," Chris de Jongh, manager of Repairs and Maintenance for Facilities South at Vodacom told News24.

Business customers are increasingly paying attention to a company's practices beyond the "till point", especially after the collapse of a factory in Bangladesh that killed 1 127 people.


A devastating factory fire also killed over 100 people and major retailers have backed a proposal to improve the safety of workers at Asian clothing factories.

"Sustainability continues to assert itself on the business agenda. Customers and stakeholders are holding businesses more and more accountable for sustainability performance, and businesses are working hard to ensure that their external perception reflects their internal efforts," said David Pearson, global sustainability leader for Deloitte Touche Tohmatsu Limited.

Here are the Top 10 brands in the Best Global Green Brands report:

1. Toyota
2. Ford
3. Honda
4. Panasonic
5. Nissan
6. Johnson & Johnson
7. Volkswagen
8. Danone
9. Nokia
10. Dell

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Read more on:    vodacom  |  woolworths  |  renewable energy  |  environment

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