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Baby Soft® supports Friends of the Cat

By admin
21 September 2013

Baby Soft® is always looking for ways to enrich the life of others. On Tuesday, 10th of September Friends of the Cat received a R20 000 donation from BabySoft.

This worthwhile organisation is dedicated to looking after some 900 cats, providing them with a home and necessary veterinary care. The organisation rescues all cats, both tame and feral and provides pensioners and unemployed people with food and assistance for their feline companions.

“Following the success of the Softer-than-Ever Baby Soft® Mascot Showdown campaign, which Softi won, we wanted to do something on behalf of Shlumfi”, says Li-Anne Hide, Senior Brand Manager for Baby Soft®. “And what better way than to lend a helping hand to an organisation that is devoted to our feline friends?”

With the introduction of Micro-Pillow Technology, Baby Soft® launched the Softer-than-Ever Mascot Showdown to find the softest mascot to represent their softest 2-ply ever. Fans were able to go online to  to cast their votes for their favourite mascot from 1 April until 31 July 2013. Over 95 000 votes were casted and Softi won with 61% of the votes in his favour.

“Friends of the Cat are reliant on donations and this generous donation will make a big difference to the lives of these needy animals who are dependent on our care for their survival”, says Adele Joffe, Founder of Friends of the Cat.

Baby Soft® understands and appreciates the value of Ubuntu.  There are many people out there doing exceptional work for very little or no returns. “These people encourage us daily and it is an honour to be able to make this contribution to this dedicated cause, knowing that Friends of the Cat will continue doing great things”, Hide concludes.

For more information visit Friends of the Cat on //