Carling Black Label Cup with champion musicians Dj Tira and Oskido

By Faeza
15 July 2015

The country’s biggest football showdown is gearing up for an iconic five year milestone as Carling Black Label launches a partnership with champions DJ Tira and Oskido.

The Carling Black Label Cup initiative was launched by Carling Black label, South Africa’s champion beer in 2011, introducing a unique concept for fans in the world of football.

Fans are given the chance to influence the game by selecting the starting 11 players to take part in a pre-season Soweto Derby encounter between Orlando Pirates and Kaizer Chiefs.

Furthermore they are afforded an opportunity to also make the substitution changes on match day – voting in players they think will influence game. The power is in their hands.

Music and sports continue to play an integral part in socio economic development. When the opportunity came for the Carling Black Label to choose a partner, musicians were the obvious chose.

The champion beer had to find the champion musician, he had to have empowered others in the music community and not only be a champion men but groom other champions.

The partner would need to be a legend that has moved the community though their success story and music created with such authenticity that it had a following and fans of all classes.

“We had to examine the makings of a true legend and champion and after careful scrutiny

DJ TIRA and OSKIDO fit the bill” says the Carling Black Label Team Oskido (an avid Orlando Pirates fan) is synonymous with many success stories including DJ Tira’s.

He has attained legendary status through a consistent success thread that finds its roots at the discovery of the infamous BOOM SHAKA foursome. 20 years later and another generation of musicians coming up but Oskido still hold his own. He is revealed for his ability to adapt and redefine his music over the times. His record label houses some of the hottest acts not only in South Africa but Africa. He is undoubtedly a champion men that continues to inspire and empower young talent.

DJ Tira (a committed Kaizer Chiefs fan), or Makoya Bearings or Tira Khathi is the owner of the hit making Durban based independent record label - Afrotainment. He also performs as DJ Tira locally and internationally. He also pioneered the Fact Durban Rocks brand which currently takes place on the first Saturday of July and New Year’s Eve. Oskido and DJ Tira will spend the day with their respective team legends Thabo Mooki and Magents Mottle at the FNB Stadium on the 14th of July 2015 for a photo shoot unveiling their personalised team jerseys and a media Q&A session.

They will then meet again for a one on one battle at three of the hottest spots in Soweto on the 24th of July 2015. OWN SOWETO, a concept powered by Carling Black Label will see the stars paint Soweto Black and Red. Fans can stand a chance to win double tickets to match day should they catch Oskido and Tira at one of the outlets.

The final battle will take place at match day on the 01st of August 2015 as the legends anxiously wait to see who which team takes the Carling Black Label Cup Throne in 2015.

Distributed on behalf of MSports Marketing