Forget skinny – strong and healthy is the new sexy

By admin
08 April 2015

The idea of the ‘perfect body’ has been changing since the beginning of time

– Canderel tracks the fitness and health trends you can expect to see in 2015 and beyond.

Blogs and social media are abuzz with a new fitness gospel that’s changing the way women approach eating and exercise. The goal? Surprisingly, it’s less about fitting into a size 32, and more about being fit and strong.

Instead of dieting for a stick-thin-runway-model look, sights are set on toned arms, lean legs and radiant skin. Focus has shifted from extreme dieting and restrictive eating plans to increased weight training, along with a healthy blend of cardio and balanced eating.

As SA’s number-one sweetener, Canderel supports a balanced lifestyle, centred on healthy eating and exercise for every body type.

A movement of movement

The sudden popularity of weight training has become a modern phenomenon and it’s easy to see why. Weight training is particularly appealing for women as it replaces fat with muscle for an enviable toned look. All while simultaneously offering significant health benefits.

Studies have shown that weight training is also a powerful mood-booster, increases the rate of energy burnt when the body is resting after exercise, decreases back pain and strengthens the heart. It also helps prevent osteoporosis, boosts metabolism, improves balance and stability, and benefits the immune system – reducing the risk of disease.

Healthy from the inside

With the shift away from extreme dieting comes a renewed focus on natural, wholesome foods that support and promote a healthy lifestyle. That means more fresh fruit and vegetables, while limiting (if not completely eliminating) heavily processed foods.

In keeping with this trend, Canderel has introduced new Canderel Stevia – a plant-based sweetener, almost 200 times sweeter than sugar. With very low kilojoules and from natural origin, it’s the ideal sweetener for the health-conscious and a simple way to #GetSweetSmart.

The best you

The strength-fitness trend carries a powerful new directive: skinny is not sexy, healthy is. Body image has become intensely personal, with one clear message – don’t give a scale the power to validate your worth.

How did we get here?

The coveted female physique has continued to change throughout time, culminating in the fit, strong and healthy woman of 2015

1900-1910: The age of ‘The Gibson Girl’ – slender and tall, but busty and with voluptuous hips and behind.

1920s: Flapper girls clad in boyish, loose-fitting dresses and bras that flattened their chests. Shorter hair, dark make-up and dieting was also in.

1930s-1940s: Soft femininity was traded for shoulder pads with a focus on a natural waist. Advertising urged women to stay away from looking ‘too-skinny’.

1950s: The retro pin-up girl was made famous by icons like Marilyn Monroe and Grace Kelly. The busty, hourglass figure was sought-after.

1960s: Thin and androgynous was haute couture, led by supermodel Twiggy. On-screen sirens like Sophia Loren and Jane Fonda kept the hourglass figure alive.

1970s: Thin was firmly in. Diet pills gained popularity as a quick fix.

1980s: The rise of aerobics classes, the supermodel and the leotard. A svelte look was in vogue, with unnaturally long legs. Sixty percent of models weighed less than their recommended weight.

1990s: Skinnier was better, as the ‘waif look’ and ‘heroin chic’ took centre stage, with the likes of Kate Moss and Jodie Kidd.

2010: The desire for an ample bosom and behind became prolific, thanks to celebrities like Beyoncé, Jennifer Lopez and Kim Kardashian. As the extreme-thinness of the 90s was turned on its head, so began an appreciation for all body types.

2015 and beyond: Unique body types are accepted and encouraged. Focus shifts to muscle strength and toning.

For a wide variety of delicious recipes visit the Canderel Kitchen on, or join the conversation with Canderel on Facebook.