J’Something has moved into Boardmans

By Faeza
20 November 2015

South African musician and self-proclaimed foodie J’Something has joined forces with Boardmans and he will be showing us how much fun coking and entertainment can be.

For over 30 years, Boardmans have prided themselves on bringing South Africans, the best range of appliances and products, to create the perfect meal and décor setting for any occasion. Chris Swart, Head of Buying at Boardmans, shared that J’Something was the only person on their radar for this partnership, as he shares their passion for bringing cooking and dining experiences at home to life! His talent, skills and contagious energy when prepping meals and entertaining made him the obvious choice. In addition, he is a young and relevant role model, has a passionate following and values his home, family and friends.

As J’Something teams up with this trusted specialist homeware store, he will be sharing his culinary passion with delicious recipes to try at home, regular reviews and recommendations of Boardmans’ products as well as Facebook posts and webisodes featuring topical cooking and simple entertaining ideas. They will also work together on Boardmans product campaigns and followers of the retailer and celebrity can look forward to some fantastic competitions and giveaways on social media.

J’Something said:  “I have been looking for a great retail partner – a new home where I can share my passion for lifestyle and food, develop recipes and products and continue to interact with fans on a national scale. Boardmans was the only homeware store that made sense – so I have moved in"

The official announcement took place at a launch event on the 18th of November at the Boardmans Design Quarter store in Fourways. Guests helped J’Something officially ‘move in’ to Boardmans with a chilled housewarming party. Media and celebrities were treated to a tour of his new home, with the store decorated in J’Something’s signature style featuring Boardmans’ trending products. Guests enjoyed delicious tapas as well as a pizza recipe created by J’Something himself.

Over the course of the year, all the ‘J’Something likes’ Boardmans products will be available in select Boardmans stores and online at www.boardmans.co.za