‘Minions’ Masters Millions

By Faeza
15 July 2015

Fans Across The World Empty Their Pockets In A Yellow Craze

Universal pictures and United International Pictures (UIP) South Africa announced that Minions recorded the biggest opening weekend on local soil by an impressive R12 337 889, beating the previous record for Despicable Me 2 in 2013, which is part-minion.

Universal domestic distribution chief Nick Carpou says "Audiences of all ages, and especially kids and families, just love these characters, and we had a tremendous marketing and merchandising effort," "We have now opened three movies this year to over $100 million — Minions, Furious 7 and Jurassic World — something no other studio has done in history."

Internationally, Minions has scored the biggest opening for an animated title in 25 markets — including $12.2 million in France and $1 million in South Africa.


Infomation from Universal Pictures: South Africa