The SABC introduces Audio Describe to our screens

By Faeza
30 August 2015

The SABC introduces Audio Describe: a television first hosted by journalist, Shift presenter and Casual Day ambassador Rhulani Baloyi.

Audio Describe is an audio technique that narrates the story on television and helps paint a picture for the blind and visually impaired. In this regard an IsiZulu audio described drama series, Sticks and Stones has been implemented.

The SABC will drive the promotion of this production to the blind South African community through its radio stations, which currently provide a great portion of the news, current affairs and entertainment for blind viewers across South Africa.

The SABC is the first to air a fully audio described drama on terrestrial television: “SABC TV sees the role of Industry Development further than ensuring the sustainability, growth and transformation of the TV production industry, it needs to ensure that all creatives have an opportunity to participate in the production of content that can be enjoyed by all,” says the series Commissioning Editor, Renee Williams.

AudioDescribe International (ADI) in partnership with the SABC has ensured the development of audio description capability through training and workshops with international audio description consultants.

ADI co-founder Shakila Maharaj says “We are proud to support SABC, our national broadcaster, in bringing audio description to South Africa and the continent.” Catch Sticks & Stones on 01 Sept 2015 at 22h00 on SABC 1, the drama series had its initial run in 2014.