Walk For A Purpose at the 10th Annual Avon Justine iThemba Walkathon

By Faeza
14 August 2015

Help Raise Breast Cancer Awareness: Early Detection Saves Lives

At this year’s Walkathon:

Adults pay R100 while children under 12 pay R75 to participate and toddlers up to the age of two enter for free. The event will start with a 7.9km and a 5km walk at 08h00 and 8h30 respectively with livewire entertainment from Kaya FM Deejays and performers, numerous enterprising food stalls and other activities available for participants to enjoy when they finish their walk.

When registering participants can also buy a Woman & Home magazine ribbon which they can wear while walking and then dedicate on the Trees of Hope. There will also be a kiddie’s corner to keep the toddlers and young children entertained. All participants must pre-register via www.ithembawalkathon.co.za or a printed entry form.

Team entries of 10 or more are due by Monday, 5 October, while individual entries must be submitted by Monday, 12 October. You can also register at the venue from Monday, 19 October to Saturday, 24 October for R 130 adults and R 75 for children.

You can also register your dogs to join the Walkathon at no extra cost. Come and meet our Celebrity Spokespeople, Pabi Moloi, Azania Mosaka, Pearl Modiadie and Queen Motatle amongst others celebrities who will be there on the day.

Walkers will have the opportunity to make history through the #PoutForAPurpose world record attempt at this year’s iThemba Walkathon. An exciting part of the event, this will be an Avon world record attempt for the most number of people applying lipstick at the same event. For those not based in Johannesburg – put on your pinkest Avon pout, take a photograph and upload it social media and #PoutForAPurpose.

As the world’s largest philanthropic supporter of women’s causes, Avon has donated over $850 million globally towards breast cancer research, medical care, education and awareness. In South Africa R18 million has been donated to organisations such as the Breast Health Foundation (BHF) / Bosom Buddies, Look Good… Feel Better (LGFB) and the Cancer Association of South Africa (CANSA).

Avon Justine works with the Breast Health Foundation to ensure breast cancer education and awareness in communities, particularly in rural areas such as the vast Sedibeng region in the Vaal. Since 2010, the unit in the area has reached over 730 000 women with education by a breast cancer survivor. Avon Justine previously funded a mobile unit in the Western Cape and in the Free State for CANSA.

Together these units have educated just under a million women with more than 1 000 of them being referred for treatment (surgery or chemotherapy) in that period. This year Avon Justine has donated over R360 000 for the mobile education programmes in Gauteng, KwaZulu-Natal and the Western Cape. In addition, Avon Justine donates R180 000 worth of products to Look Good...

Feel Better for their workshops with women cancer patients across the country. This programme has helped more than 25 000 women. Avon Justine has also recently added Reach For Recovery in KwaZulu-Natal as an NGO beneficiary. Beauty For A Purpose.

Avon Justine’s goal through the iThemba Crusade of Hope programme is to ensure that the message that early detection saves lives is spread across the country so that women know the importance of breast health and having their annual mammograms as well as monthly self-examinations.

Through the various strategic partnerships with NGOs as well as the iThemba Walkathon Avon Justine has been able to reach over ten million South Africans already and is working towards reaching a further five to seven by the end of the year. “It is estimated that with early detection, over 30% of deaths due to breast cancer can be prevented, and events such as the Avon Justine iThemba Walkathon are a great way to spread the message that early detection really does save lives,” say Vicky Saunders- Flaherty. “We look forward to seeing you and your family at this year’s event – everyone is welcome as we unite together and Walk For A Purpose. Early detection saves lives.

Register now www.ithembawalkathon.co.za.”