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Country's Number 1 Clothing Trend Helps Save Rhinos

07 June 2013, 11:20
Country's Number 1 Clothing Trend Helps Save Rhinos
A disturbing 30% increase in the number rhinos poached in 2013 has inspired a new company promoting South Africa's fastest growing fashion, the onesie, to raise funds for rhino conservation. A confirmed total of 387 of the giant animal were reported killed this year already.

The Cape Town based company, One UP South Africa, which launched in March, teamed up with Project Rhino KZN and popular activist, Steve Newman, aka The Naked Skydiver, in a number of initial efforts to help protect rhinos.
South Africa's fastest growing clothing trend, the onesie, has helped clothing and lifestyle promotional site www.onesie.co.za to reach over 35,000 people with support activity for the rhino conservation charity  and raise vital funds for the project.
One UP began their financail support by allocating a portion of early trading revenues to Project Rhino KZN. They followed this up by holding the Onesie Olympics which were filmed and shared on YouTube, with every view earning the charity a small contribution. A percentage of drink sales from the country's first onesie party also organised by One UP in Cape Town were also donated.

One UP allocated a portion of revenues from early trading to the charity and also held a onesie olympics event which was filmed and shared on Youtube; every view earning the charity a small contribution. A percentage of drink sales from the country's first onesie party organised by One UP in Cape Town were also donated.

Co-Founder, Alex Harrington-Griffin was very enthusiastic about future support: 'Its been amazing working with Steve and Project Rhino so far and has given us the opportunity to kick-start our fundraising, using media relevant to our audience. We wanted to start by creating the right awareness  for the charity, as we do for brand partners, which then helps an audience to take a desired action once they've made an emotional connection and see the benefits.'

The partnership with Project Rhino is the first established by the promotional website as part of their Give One Back program, which will work with 6 carefully selected charities in the country over the next 12 months, offering financial and awareness support as well as creative partnerships with their advertising partners.

One UP announced a second charity partner in May, Ubuntu Africa (UBA), and will next week be joining up the two organisations at a 'Fun & Education' event in Khayelitsha for children diagnosed with HIV, cared for by UBA. Steve Newman will be presenting a light-hearted talk to the youngsters in the lead up to National Youth Day (June 16th) about the importance of protecting native animals in South Africa.

Available for immediate release - June 6th 2013

Editors NotesProject Rhino is a collective of rhino conservation organisations with a common vision and goal, which identifies synergies through an integrated, common approach, and collectively, is a representative body which carries powerful leverage ability.  With over 300 years of collective experience, Project Rhino KZN has been able to identify priority rhino protection needs for KZN, and is working together to fulfill them.One UP South Africa is a multi-channel, experiential marketing platform that allows consumers and brands to connect through unique and dynamic digital content, events, viral-worthy ‘happenings’ and competitions. One UP launched in March 2013 and are based in Cape Town, South Africa. One UP has already responded to over 12,000 direct onesie enquiries since launch, in addition to thousands of on site and social media referrals.One UP reperesent 16 brands operating in South Africa and are available to manage press and giveaway enquiries for all.The WOW Party, hosted by One UP with aFREAKa Clothing & Red Stag took place on May 9th at Affinity, Claremont, with over 300 in attendance.Onesie Olympics video is currently raising 10c for One UP charity partner Project Rhino KZN for every view it recieves in May 2013: https://www.youtube.com/watch?v=EnMocmhGUcwBrand GuidelinesOne UP South Africa  - please note CAPS on ‘UP’Project Rhino KZN - Full name of organisationContactOne UP SOuth Africa - Alex Harrington-Griffin - alex@onesie.co.zawww.onesie.co.za Project Rhino KZNhttp://www.projectrhinokzn.org/
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