Is Content Marketing Slowly Replacing Creative Advertising?

2014-02-14 13:00

Content Marketing – if you mention this term in most countries and business environments you will generally get mixed reactions; ranging from rabid enthusiasm (content marketers and writers) to rolled eyeballs and dismissive gestures (traditional marketers), to looks of confusion (business owners that don’t really understand what it is), and varying combinations of all three.

Are the Ponytails Doomed to Extinction?

It is unlikely that content marketing will ever completely replace creative advertising. However more and more brands and companies are moving away from their total reliance on traditional marketing methods and investing varying amounts of effort, time and money into participating in and mastering content marketing.

The marketing and advertising landscape is rapidly changing, driven largely by the widespread adoption of the internet, the popularity of social media channels and the ease which with content can be viewed, commented on and shared by users (customers).

Size Doesn’t Matter

Sharing fresh, relevant, original content is an excellent way for any business in South Africa to increase their engagement with and boost the loyalty of existing customers as well as increase the company’s exposure and profile 

This results in more leads, customers and sales.

http://www.wordtiffie.co.za/2/post/2014/02/is-content-marketing-slowly-replacing-creative-advertising.html

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