Firearm owners and the public in South Africa have suffered a great blow from gun control and government but the public even more. Public safety has not been increased by removing hundreds of thousand existing firearm owners and denial of millions from the safety and security of firearm ownership. If we “the people” want to survive and win we need to reacquaint ourselves with the most important right, the right to life and self-defence. A right vital to allow us to say no thanks and protect all other rights. When will firearm organisations become publicly spirited and stop being elitists thinking they are better than others?