FHM have just stripped Jessica Leandra of her title as the FHM model of the year for 2011. When one traces the events that took place from the time that Jessica posted her racist tweet on Thursday evening until the time this article was written, you realise that a few hours can be a very long time in social media given the level of activity in the media around the issue. This weekend was not even over when I wrote this article but it was already feeling like it had been weeks since the event in question had taken place after going through several comments around it. One of the questions that comes to mind after reading all this material is did Jessica Leandra actually have a risk management plan or strategy for such a risk or event crystallizing or taking place. The risk in question is a racist tweet. Is there something she could have done to better manage this crisis? Watch your thoughts, for they become words. Watch your words, for they become actions. Watch your actions, for they become habits. Watch your habits, for they become character. Watch your character, for it becomes your destiny.