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Athi Vanda349
 
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Traditional media vs online media

11 October 2013, 07:32

TRADITIONAL MEDIA VS ONLINE MEDIA


Traditional media companies have played a major important role in the online media and traditional media since the emergence of the internet. The online efforts of traditional media have been considered offensively and defensively. From an offensive perspective, the internet has been understood as a new enabler to generate revenues. The companies have recommended to use the online media. According to the media Companies they believe that the traditional media is too slow to make the media quicker.

The internet has been considered as a threat to the traditional media to traditional media, prompting traditional media players to invest online to defend their core business. Companies have seen that traditional media companies invested in related business, such as business to consumer internet, however, even though adhering to ventures relating closely to the core business, traditional media companies rarely succeeded on the internet . Internet ventures may not be run as an organizationally separate business unit and precise.

Media Companies are creating more effective internal process by focusing on speeding up their decision making and execution. Traditional media has been used for years in such a way it was only used in the form of Advertising, Sale promotion, Public Relations and also for direct marketing. According to Sindile Gubedu he has found that people are more addicted in online media compared to the Traditional media and its much quicker compared to the Traditional media. The rapid increase in online media usage led to a decrease in the popularity of other media sources during the three-year period. Struggling media sources include TV, radio, newspaper, and magazine.

Two billion people are connected to the internet through the online media and have ignored the traditional media because they think it is too slow for them to get the quicker information, in some developed companies about two-thirds of all companies have a web presence of some kind, and one third and medium-sized companies extensively use web technology through online media that shows that most companies prefer to use online media not the Tradition anal media.

The infographic broke down the daily online use with social media, spearheaded by social networking sites, leading the way for online media sources, such as emails, online videos, search engines, online games, blogs, online radios, online newspapers, and online magazines.

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