TRADITIONAL MEDIA VS ONLINE MEDIA Media Companies are creating more effective internal process by focusing on speeding up their decision making and execution. Traditional media has been used for years in such a way it was only used in the form of Advertising, Sale promotion, Public Relations and also for direct marketing. According to Sindile Gubedu he has found that people are more addicted in online media compared to the Traditional media and its much quicker compared to the Traditional media. The rapid increase in online media usage led to a decrease in the popularity of other media sources during the three-year period. Struggling media sources include TV, radio, newspaper, and magazine. The infographic broke down the daily online use with social media, spearheaded by social networking sites, leading the way for online media sources, such as emails, online videos, search engines, online games, blogs, online radios, online newspapers, and online magazines.