Technology is one of the best marvels that have ever happened to mankind. It, too, like antibiotics, has side effects. And unfortunately auto-tune is one of technology’s dreadful side effects.
Wikipedia defines Auto-Tune as software “…used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal tracks without needing to sing in tune.” Put in plain words, anyone on the face of planet earth who can’t sing can now do so with a little, no, a lot of help from auto-tune.
This is ludicrous and it annoys me. Many of these artists tell us that they worked intensely on their music and want us to buy their albums and hope that we like it. So, we buy their CDs and think what’s on it is fantastic. They then have a tour and we go watch them perform their songs live and it’s a colossal letdown. One doesn’t need to have a smidgen of talent anymore to “make it big” in the music industry. You need a convincing look, a style of some sort, one that will make the unsuspecting listener believe that when you open your mouth, your vocal chords will release an angelic sound.
This, I believe, is what they call false advertising. Surely listeners should be guaranteed something in return if they’re dissatisfied with an artist’s live singing versus their album. Perhaps they should promise listeners a money back guarantee if they were dissatisfied with their live performance.
Because of Auto-Tune, I see a very bleak future for many talented artists. I see most gifted artists eventually releasing their songs for free and only getting income through having tours, doing television appearances, performing at private parties and having hardly any endorsements. The situation will unquestionably be worse for artists who are not as talented. They will definitely have to have an additional job or two to keep up their lavish lifestyle.
Not only does Auto-Tune make an artist’s voice sound a hundred times better than it does in reality, but it can, simultaneously, destroy their future. It’s unfortunate that they won’t realise the implications auto-tune has until it’s too late.