More Chinese visting SA

Cape Town - Tourism Minister Marthinus van Schalkwyk embarked on a media roadshow in Beijing on Wednesday to celebrate the growth in tourism from China to South Africa.

South Africa was visited by 59,187 Chinese tourists in between January and September 2011, by 96,747 during the same period in 2012, and it was thought this number would exceed 100,000 this year.

Van Schalkwyk attributed the growth to stronger trade relations between the two countries since South Africa took its place in Brics -- the Brazil, Russia, India, China and South Africa group of countries - in 2011.

"We have witnessed an increase in trade relations between China and South Africa, with considerable Chinese investment in South Africa and an increase in interest, awareness and understanding between our two countries," said Van Schalkwyk.

China had since become South Africa's fourth biggest source market for tourists.

"We are confident of continuing our exciting growth in a market set to become one of the world's most important tourism markets in the future," he said.

Van Schalkwyk travelled to China with senior officials from his department, diplomats and a contingent from SA Tourism (SAT).

He is expected to use the trip to thank the Chinese media for its continued support in marketing South Africa as a holiday and business event destination.

Van Schalkwyk will also share details about SAT's marketing plans for 2013.

"This year, we will increase our efforts in digital marketing, to better communicate with Chinese consumers through online platforms," he said.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Rand - Dollar
15.57
+1.0%
Rand - Pound
19.66
+0.2%
Rand - Euro
16.71
+0.1%
Rand - Aus dollar
11.15
+0.1%
Rand - Yen
0.12
+0.2%
Gold
1,853.66
0.0%
Silver
22.12
0.0%
Palladium
2,076.50
0.0%
Platinum
956.50
0.0%
Brent-ruolie
119.43
+1.7%
Top 40
63,883
+1.4%
All Share
70,486
+1.4%
Resource 10
76,948
+0.6%
Industrial 25
76,115
+1.3%
Financial 15
16,257
+2.5%
All JSE data delayed by at least 15 minutes Iress logo
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE