This was the company's reaction on Monday to earlier reports about plans the SABC has submitted to Parliament to "manage DStv's database" in order to earn extra income.
The SABC is facing millions of rands of debt, and this is one of a number of plans it has submitted to Parliament to find a way of increasing its income.
According to these plans, the public broadcaster wants to get its hands on MultiChoice's subscriber information, in order to see who has satellite television, but no SABC licence.
"We will never give our clients' information to anyone," said MultiChoice's new chief operating officer, Collins Khumalo, on Monday.
Will resist attempts
"As a business we don't sell our database to anyone. We also don't give our database information to anyone. Our clients come to us and trust us with their information. We will resist attempts if we are expected to make that information available," said Khumalo.
"Referring to the SABC possibly wanting to manage our database: I'm not so sure about that. We manage our own subscriber database and information.
"Yes, the SABC is facing challenges to generate more income, but we don't believe we are the solution to their problems. I believe they can come up with other, more creative ways to solve their problems and improve their income," he said.