Africa's greenest hotel adds Fair Trade stamp to its green hub

Cape Town - Cape Town's Hotel Verde has been certified by Fair Trade Tourism (FTT) for its green standards at the annual World Travel Market Africa on  Wednesday, 19 April.

"Africa's greenest hotel", earned its spot as one of the most sustainable hotels in the world, after becoming the first hotel world-wide to receive a double-platinum green building certification from the United States Green Building Council in 2015.

Added to this, it also joins a list of FTT approved operators such as Tourvest Destination Management, Jenman Safaris,  Baz Bus as well as - click here to see the full list

SEE: Fair Trade adds green thumbs up to major tour management group for Southern Africa

According to FTT, the certification will bring new weight to Hotel Verde’s commitment to responsible tourism principles, verifying the sustainable practices of more than just the hotel’s design and building operations.

"‘We are delighted to have Africa’s Greenest hotel, Hotel Verde on-board with Fair Trade Tourism as they are leaders in demonstrating that going green is not only responsible but also financially viable, whilst enhancing the client’s experience, at the same time," says Fair Trade Tourism Managing Director, Jane Edge.

"Following the principals of Thrivability, Hotel Verde is something to experience in person and a proud addition to Africa’s most responsible portfolio of nearly 200 businesses."

SEE: New Cape Town Pass looks to streamline Mother City fun

"Going green is not just about the building, it’s also about every aspect of the operation’, says Samantha Annandale, CEO of Verde Hotels. "As part of Hotel Verde, Cape Town’s commitment to being “Africa’s greenest hotel”, management is committed to following the principal tenets of sustainable procurement, to minimize their environmental impact, to maximize wider social benefits and of course, ensuring the wellbeing and future of our employees."

SEE: Cape Town's Hotel Verde voted Best Urban Accommodation

General Manager of Hotel Verde, Lindy Meiring, says the FTT certification is an extremely proud alliance for the hotel team.

"We believe that this has further validated our passionate dedication to sustainability and the future thereof. The mark of the Fair Trade certification will also give responsible travellers an easy way of identifying our commitment to responsible practices when choosing accommodation in Cape Town," says Meiring. 

Sustainability is a key focus at World Travel Market Africa - taking place in Cape Town at the Convention Centre until Friday 21 April with the  Africa Responsible Tourism Awards set to take place on Thursday 20 April - See the full WTM Africa program here.

PICS: South African finalists dominate 2017 African Responsible Tourism Awards

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