There is more to modelling than wearing sexy clothes and promoting alcohol or cigarette brands.
This opinion and other analogies were shared during a modelling workshop held in Khayelitsha’s Lookout Hill over the weekend.
According to Khanya Productions’ orgamisors, there are a lot of misconceptions regarding the fashion industry.
“Unfortunately, there is a perception that the only paying work for models is becoming promotion agents for alcohol brands and sometimes they don’t even get paid but are offered alcohol instead.
There is so much more to modelling and its quite possible for a person to have a rewarding career without the aforementioned.
We need to make our youth understand that they too can become talents on adverts, runway models and appear in magazines,” said founder Teddy Sambo.
Sambo, along with his partner Remi Mautsana, runs photography services specializing in events.
“We are regularly approached by young people who are interested in becoming models, photographers and fashion designers asking for advice. So we aim to address all their enquiries with workshops and to dispel all the misguided perceptions they have,” he added.
He said that some of these misconceptions include that models have to be skinny or that it is hard to make a breakthrough if you are from the townships.
“We then decided to invite plus sized models as well to show that you don’t have to be thin to work as a model. Ultimately, we want all those who are venturing into the fashion industry to come out inspired and have the proper tools for success,” he said.
Speakers invited on the day included designer Lizzy Zigebe, model Besuthu Maneli and presenter and actress Zimkitha Galela and photographer Mawande Sobethwa.
Sobethwa’s presentation at the workshop focused on the collaborations between the models and photographers.
“In most cases, both of these parties are unexperienced and they already have some misconceptions as to what they would like in their portfolios. This leads to portfolios being too similar because of traditional norms but if they work together and brainstorm ideas, they may give birth to more creativity,” Sobethwa advised.
He added that to stand out as model or photographer one must be creative. Sambu said that they aim to empower as many young people as they can, especially the newcpmers to the industry.
“We had initially decided that there wouldn’t be a fee at the door as we understand where our youngsters are coming from but we had to find a way to cover some costs which include the food and transport,” he said.