#AnthemProject: Everything you need to know

2018-10-17 11:37
The Anthem project launched on 5 October 2018.

The Anthem project launched on 5 October 2018.

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The Anthem project is a News24 initiative that aims to bring South Africans together through the national anthem. 

In December 2017, Nkosi Sikelel’ iAfrika was named the best national anthem in the world by The Economist. In a straw poll at The Economist, our anthem was the favourite and hailed as "an act of musical healing" because of its ability to bring people together. 

“We think of ourselves far too frequently as just individuals, separated from one another, whereas you are connected and what you do affects the whole World. When you do well, it spreads out; it is for the whole of humanity," Archbishop Desmond Tutu once said and it’s in this spirit of Ubuntu that the Anthem project was born this year. 

"I can’t think of a better way of showcasing Mzansi pride than through creating impact and excitement in the spirit of Ubuntu,” says Andrea Firth, the head of editorial at BrandStudio24. "Anthem project allows us to highlight people, communities and organisations that are giving back and making our country a unique and wonderful place to live." 

The Anthem project urges individuals, families, friends, schools, organisations, charities, sports teams and businesses to share their rendition of the anthem in song, music, dance or any other way. “At a time when South Africans are yearning for hope, this is the perfect tonic to lift our collective spirit. Press the red button and sing your lungs out!” says Adriaan Basson, editor of News24. 

How to enter?

Upload your video of the anthem on the Anthem project website, nominate a charity of your choice and get your friends and family to vote for your version of the anthem. You can upload your videos here

When to enter?

Entries opened on Friday 5 October 2018 and close on 19 April 2019. 

How to win?  

For your video to be in the running for a prize, it simply needs to show national pride, display a sense of Ubuntu, show creativity, inspire the nation and enjoy public support through gathering as many votes as possible. Considering these 5 criteria, the top three videos will then continue to a final voting period from 24 April to 17 May 2019 and the winner will be announced on the 17 May 2019.

What’s the prize?

The following prizes are up for grabs:

  • 1st place will receive R300,000 in cash for a charity of your choice & R300,000 in media exposure.
  • 2nd place will receive R150,000 in cash for a charity of your choice & R150,000 in media exposure.
  • 3rd place will receive R50,000 in cash for a charity of your choice & R50,000 in media exposure. 

The Anthem project is a News24 initiative made possible by OUTsurance


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