Get an Edge in the digital age

2017-01-25 06:01

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It’s called information overload, brain fry, digital fatigue - It’s that feeling that your brain has “shut-down” and you can’t remember why you were headed to the kitchen or what you were supposed to be printing for the meeting starting in 2 minutes (which you most likely also forgot about until the email reminder!)

Our brains are busier than ever and while many of us find ourselves inundated with vast amounts of data daily, we are also required by our fast-paced society to make more rapid decisions. Trying to figure out what we need to know and what we can ignore is exhausting. There is such a host of information available to us that it becomes a chore to sieve through it all to find what interests us and applies to our lives. Whether we need or use it or not our brain is constantly viewing, processing and trying to retain information around us.  We rush from one appointment to another while still trying to keep up with our children and parents, friends, careers, hobbies, and favourite TV shows.

So can you imagine only getting the right information that you want to see, no more sifting through irrelevant data to get to the facts and tips you’re looking for. This is particularly pertinent for news and lifestyle content. What if you don’t care about the latest developments in Brad Pitt and Angelina Jolie’s divorce proceedings? Or who is in the starting line-up for the Springboks next game? Or what new controversial topic Donald Trump tweeted about? We are inundated with articles in various categories from politics to sport to entertainment both local and international, and while these may not interest us we are forced to go through them all in order to find the relevant information to us, our areas and interests.

News24 has launched a new app specifically designed to help filter the news to your interests, so that consuming information will become tailored, streamlined and simpler.

The app, called News24 Edge, uses cutting-edge technology allowing you to select your interests and the app will recommend top quality articles from the range of sites that suits your preferences. Edge has your preferences covered; from sport and entertainment to the best in food, health, motoring, travel and more – bringing you all the stories that you are interested in. It also perfectly balances what you need to know with what you want to know while bringing you breaking news first and the lifestyle stories that interest you after that. For example if you are a fan of South African rap music, Orlando Pirates and makeup trends, articles around these subjects from The Juice, Sport24 and W24 will be on your home screen. Using its smart, adaptive capabilities, the app is able understand what you're interested in over time, and bring more of it to your home screen – meaning the more you read, the better the app becomes at providing you with stories that are relevant to your interests. 

The new Edge app takes what you loved about the traditional News24 app and improves upon it. News24 Edge brings you a personalised experience by letting you select your interests and through learning what stories you enjoy reading most. The more you read, the better News24 Edge becomes at providing you with the most relevant stories to you.

The app has been designed to create a seamless and beautiful experience for our readers. Clear text and crisp images make the content easy to find and easy to read. The navigation ensures as few taps as possible to get you to your favourite story.

News24 Edge. Breaking News first. You decide the rest.

Download the app now and make it yours

iOS -


More info:

See what our News24 Editor has to say about the new app


Read more on:    technology  |  apps

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