R7.2 million raised for charity through exercise

2018-10-17 13:57
Source: Supplied

Source: Supplied

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In a world in which obesity and other chronic diseases of lifestyle are becoming increasingly prevalent, organisations are finding creative and mutually beneficial ways of promoting good health. While we all know that exercise is good for us, motivation to be active and stay active is often not there.

Discovery Vitality, through its Vitality Active Rewards programme, has helped incentivise thousands of people to get active. But what’s particularly interesting is that through it they have also managed to raise significant amounts of money for various charities.

Instead of choosing a smoothie or coffee for achieving their weekly Vitality Active Rewards fitness goal, members can donate to a specific cause through the MoveToGive campaigns. Since its launch in 2015, a total of R7.2 million has been donated to various causes.

Crowdsourcing kindness

The term crowdsourcing refers broadly to the process of organising many people to participate in a joint project, often in small ways – but if MoveToGive is any indication, these small ways can make a sizable difference.

According to Dr Craig Nossel, Head of Vitality Wellness, over 400 000 lives have been positively impacted across South Africa through Vitality Active Rewards. The impact has been on peoples’ health, but also on society.

MoveToGive campaigns have contributed in the following ways:

  • 14 500 teddy bears donated to 20 local organisations (19 – 25 December 2015)
  • 150 000 winter warmer items like scarves, socks, beanies and gloves (4 – 10 June 2016)
  • R 250 000 donated to Endurocad to send future aspiring athletes to the Olympics (6 – 12 August 2016)
  • 40 000 meals donated to help people in need (November – December 2016)
  • Over 22 000 back-to-school stationary packs donated (22 February – 7 March 2017)
  • 25 kids’ dreams came true with Reach for a Dream (28 April – 12 May 2017)
  • 25 bicycles raised for schoolgirls through Qhubeka (17 – 27 May 2017)
  • Over R370 000 in disaster relief donated to affected communities (June – July 2017)
  • 35 Qhubeka bikes raised for children to get to school (12 – 25 July 2017)
  • Over 42 000 sanitary packs donated to help empower schoolgirls in need (9 – 22 August 2017)
  • Over 53 kids’ dreams came true with Reach for a Dream (20 December 2017 – 2 January 2018)
  • Over 36 000 stationary packs donated (31 January – 13 February 2018)
  • Close to 10 000 care packages donated to those affected by the fires in Alexandra (26 July – 1 August 2017)
  • Over 100 000 hand sanitisers and 500 000 litres of water sent to communities in need during the Cape Town water crisis (21 February – 20 April 2018)

“We’re humbled and thrilled to be a part of something that brings out the best in people – giving them a platform in which to do good for their fellow South Africans, while enriching their own lives through the many health benefits of increased physical activity,” says Nossel

“This kind of crowdsourced philanthropy aligns strongly with our Vitality Shared-Value insurance model, which seeks to benefit all stakeholders – members, through better health; insurers and investors, through reduced risk; and society as a whole – through healthier citizens and charitable initiatives like MoveToGive.”

Data shows that members who are generous tend to exercise more

“We’ve also found that members who frequently select MoveToGive rewards are seen to exercise more frequently than the average member,” adds Nossel.

“While we support and applaud increased physical activity for any reason, it’s heart-warming to witness how many people are more motivated to get active in order to help others.”

A MoveToGive campaign is currently being run in partnership with Reach for a Dream. It allows Vitality Active Rewards members, as well as all non-Vitality members participating in the Vitality Open, to convert their Vitality rewards points into a MoveToGive donation that will bring hope to children facing life-threatening illnesses.

 

Want to help? Get active and drive well to help build a Dream Room

From 17 October 2018 to 13 November 2018, all Vitality Open and Vitality Active Rewards members who achieve their fitness or drive goals can choose to spend their Vitality reward points on building a Dream Room in the paediatric oncology ward at the Chris Hani Baragwanath Hospital.

A Dream Room is a place that aims to assist with healing and will help children feel uplifted and stimulated. Children will have access to a range of educational and imaginary play games, like Lego blocks, doll houses, and board games to choose from, as well as electronic games and items for creative crafts. Once complete, the Dream Room will also be used for hospital consultations where children can be assessed in a calm, friendly atmosphere. For children that cannot leave the hospital, this is also where their Reach for a Dream dreams will be fulfilled, like meeting a TV personality or sportsperson.

Concludes Nossel, “We are hoping the public at large will rise to the challenge and, by engaging more with their own health and the safety of everyone on the roads, we’ll all prove to one another that the spirit of ubuntu continues to thrive in our country.”

This post and content is sponsored, written and provided by Discovery Vitality.

 

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